New York, NY - Now it?s junk food in Mayor Bloomberg?s cross-hairs.
Hizzoner is expanding his anti-obesity crusade by scrapping the snacks that line bodega shelves ? while taking a softer approach to his move to ban big soda.
Unlike his push to outlaw large sodas, Bloomberg is asking store owners to voluntarily give healthy foods prime space in their shops.
The Shop Healthy program announced Wednesday asks for changes in stores in two Bronx neighborhoods ? Fordham and West Farms ? where almost 70% of adults are overweight or obese. ?This is important work to tackle the epidemic of obesity. We need to do it on multiple fronts,? said Deputy Mayor Linda Gibbs.
Eighty of the 170 bodegas and supermarkets in the area have signed on.
They agreed to display fruits and vegetables at the front of the store or by the cash register, put water and low-calorie drinks in coolers at eye level instead of sugary soda, and remove ads from the door.
It?s the latest sign of Mayor Bloomberg?s obsession with the city?s collective waist line, following his move to ban soda and other sugary drinks over 16 ounces from restaurants, street carts, and movie theaters.
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